Benefits
What changes when a service works for everyone
More people can finish what they came to do, without needing to call or visit. Here’s what the research says, with every source linked.
Who it reaches
Many of your users rely on it
Disability is common, it becomes more common with age, and many adults find dense text hard to read.
5.5 million
Australians have disability. That’s more than 1 in 5 people.
52%
of Australians aged 65 and over have disability. More than 1 in 6 Australians are in that age group.
44%
of Australian adults scored in the two lowest literacy levels in the last national survey.
Did you know?
Features built for access help many more people. 4 in 5 viewers aged 18 to 25 use subtitles some or all of the time.
What barriers cost
When people get stuck, most won’t tell you
For the services people rely on, a barrier online often means a phone call or a visit instead, and those cost far more to handle.
69%
of disabled online shoppers leave a website they find hard to use.
8%
of disabled people who have trouble with a website tell its owner.
$6.60
per transaction by phone, against about 40 cents online. That’s around 16 times more.
How common barriers are
Most sites have barriers, and the common ones are simple fixes
The same few issues top the list year after year: low contrast text, images with no description, form fields with no label, and links or buttons with no name.
95.9%
of the world’s top million home pages have detectable accessibility failures.
56
accessibility errors on an average home page.
83.9%
of home pages have low contrast text, the most common issue of all.
These figures come from published research, not from our own client work.
Where does your service stand?
We’ll check it and explain everything along the way.